Beautycounter’s 5-Minute Face

Beautycounter’s 5-Minute Face launched today! The idea and inspiration behind it is that a flawless look can be simple and quick – in just six steps with these safer makeup products:

Even before the official launch of 5-Minute Face, this has pretty much been my makeup routine for the past year or so – a little foundation, concealer, brow pencil, mascara, blush/bronzer, and gloss. It’s easy, quick, and such a pretty look on anyone!

Plus Beautycounter’s 5-Minute Face includes the brand new Volumizing Mascara or reformulated Lengthening Mascara. Customize yours with the colors and formulas you like. And out the door you go!

Every potential ingredient Beautycounter uses is rigorously screened for safety. The company looks for information on specific risks like cancer, developmental toxicity, and hormone disruption. It intentionally bans 1,500 questionable or harmful chemicals from its products.

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