Beautycounter’s 5-Minute Face launched today! The idea and inspiration behind it is that a flawless look can be simple and quick – in just six steps with these safer makeup products:
- Tint Skin Hydrating Foundation
- Touchup Skin Concealer Pen
- Color Define Brow Pencil
- Lengthening Mascara or Volumizing Mascara
- Powder Blush Duo
- Lip Gloss
Even before the official launch of 5-Minute Face, this has pretty much been my makeup routine for the past year or so – a little foundation, concealer, brow pencil, mascara, blush/bronzer, and gloss. It’s easy, quick, and such a pretty look on anyone!
WHY IS IT SAFER?
Every potential ingredient Beautycounter uses is rigorously screened for safety. The company looks for information on specific risks like cancer, developmental toxicity, and hormone disruption. It intentionally bans 1,500 questionable or harmful chemicals from its products.