#ichoosebeauty (tanks)

The OG hashtag. A reminder to choose to look for the beauty around you every day. Tanks come in Indigo (pictured), Vintage Purple, and Envy Green tri-blend… and are perfect for working out, lounging, or running errands – whenever you need this empowering reminder. Shop the #ichoosebeauty tanks here. 5% of net proceeds goes to … Read more

Celebrate each step (hoodies)

Sometimes when little steps towards our goals happen, we barely acknowledge them because we’re already thinking about what we need to do next. STOP. And celebrate each teeny tiny step! Be proud of it and enjoy yourself thoroughly before you move on. Our super cozy hoodies come in Irish Green (pictured) and Indigo Blue. Shop … Read more

Want to feel happier?

30 days. 30 photos. The #ichoosebeauty challenge shows you 30 ways to find happiness. It’s free. It’s fun. And it’s exactly what you need to feel more joy in your life. Better yet – do it with a friend… and share the #ichoosebeauty happiness journey together. Sign up for the challenge here.

Beauty everywhere (Mugs)

For those times that you need a reminder that there’s so much beauty in the world, look to the BEAUTY EVERYWHERE mug for some of the MANY ways you can find it, surrounding the fuschia #ichoosebeauty hashtag. All of our mugs are created using the healing power of words, and come in two sizes – … Read more

Want to feel happier?

Take the 30-day #IChooseBeauty Challenge. It's free. It's fun.

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