Choose Beauty Every Day

Welcome to I Choose Beauty, a collection of apparel and home goods created for the journey from darkness to light.

Going through a dark time?

Find the light with us. Take our 30 day #IChooseBeauty Challenge.

Gifts that Uplift

Give someone a gift that will brighten their day. Every day.

We exist to uplift.

I Choose Beauty is on a mission to lift your spirits - giving you strength, peace, and light when you need it most.

Want to feel happier?

Take the 30-day #IChooseBeauty Challenge. It's free. It's fun.

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About I Choose Beauty

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